Hereford World Advertising/Media Kit

The Hereford World audience is a solid core of loyal readers who don’t just read the Hereford World every month — they study it. Articles and columns provide in-depth information about the beef industry. The tabloid version of the Hereford World has built a loyal following among commercial producers using Hereford genetics. These individuals see and respond to the advertising messages in its pages. The audience base grows each year as producers continue to realize the value of Hereford genetics. It’s a smart decision to advertise in the Hereford World. Your advertisement in the Hereford World grants additional exposure beyond your ad.

Advertisers’ sale dates are published in the calendar in print and online far in advance. Your sale results are posted on for at least a year. Advertisers meeting the minimum requirements for field staff coverage also will have a sale report listing their top-selling lots and averages from sale day in the Hereford World.

For Corporate Advertising, contact Alison Marx at 816-842-3757 or

For more information, download one of our media kits.

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Latest News

Join Us in Kansas City for 2015 Annual Meeting

 Hereford enthusiasts will enjoy three days of events and activities including an educational forum, the Annual Meeting and the National Hereford Show during the American Royal. For more information including the schedule of events and hotel reservations, go to AHA Annual Meeting.

A highlight of the weekend will be "Celebrate the Brand 1501 Wyandotte." Join us Friday evening as we will celebrate 20 years of the CHB Program and recognize our Hall of Fame and scholarship winners. You can now purchase tickets online. Order tickets prior to Oct. 20 for $50 per ticket after Oct. 20 the cost will be $75.

Hereford Demand Continues: Year-end data proves Herefords are meeting the needs of commercial cattlemen

Fiscal year 2015 was a year of continued progress and growth for the Hereford breed as commercial producers continue to find value and predictability in utilizing Hereford genetics. A total of 195 Hereford production sales were reported by AHA field representatives during the fiscal year. Bull sales averaged $6,882, up nearly $1,800 per head; and females average $5,358, up more than $700 per head. Hereford reported 75,988 registrations (a 6% increase) and 44,424 transfers (a 10% increase) with 104,216 cows on inventory. The Association has 3,885 active adult members (a 7% increase) and 2,902 active junior members (a 9% increase). >>Read more fiscal year highlights

DNA Fee Increases

 Effective Sept. 1, 2015, the cost of the basic DNA profile also known as a parentage SNP profile will increase to $38. The cost of GE-EPD (genomic-enhanced expected progeny difference) tests and combination packages of GE-EPD test with the basic DNA profile or horn/poll tests will remain the same as they have been since late 2014.

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