Documenting the Hereford Advantage Known as the efficiency experts, the Hereford breed has been an icon of the U.S. beef industry for more than 100 years. Today the beef industry is facing more challenges than ever and the Hereford breed can help producers meet those challenges head on. Known for efficiency on the range and in the feedlot, easy going disposition, and high-quality end product, Herefords are poised to bring heterosis to the nation’s black cow herd at a time when the industry needs it most. The American Hereford Association (AHA) realized the cattlemen who have been using Angus-influenced genetics for the last two decades wanted proof of what Herefords could bring to their breeding program. To prove Hereford bulls are the best option to use on the nation’s predominately black cow herd, AHA has set out to document Hereford’s genetic advantage for reducing production costs and increasing the efficiency by participating in various real-world research projects. Visit The Whiteface page for newsletters that detail AHA research projects and the Hereford Verified program, which gives producers the opportunity to receive bonuses and feedlot/carcass data on their Hereford-influenced calves. Make sure to also check out Certified Hereford Beef (CHB) LLC’s new consumer-based Web site, HerefordBeef.net, to learn where you can buy tender, tasty CHB®! Thanks for visiting the AHA Web site. If you have questions about the information provided therein, the best Hereford genetics for your program or marketing opportunities through the CHB and Hereford Verified programs, please call us at (816) 842-3757.