Lovell Kuykendall devoted the vast majority of his working life to the AHA, working in one way or another to benefit the breed for 35 years. Lovell started at the AHA in 1965 as the Association’s assistant director of the youth division, but over the years he would serve the Association in many roles. Two years after being hired, he was promoted to the junior activities director position and then director of field services. In 1973 he took a brief hiatus from the Association to work at a bank but returned about a year later as the director of marketing. He served as director of marketing for about 14 years, working closely with the Genetic Outreach Program and the National Reference Sire Program. In 1987 he was hired as the executive editor of the Hereford Journal. In 1995 after the merger of the horned and polled associations, Lovell was named director of marketing for Certified Hereford Beef LLC and was responsible for the Association’s commercial marketing efforts. He served in this position until his retirement in 2000.

An article written by Hereford World staff thanking Lovell for his service at the time of his retirement in the July 2000 issue says, “One could say Lovell has done it all around here, when you stop and think just how many different parts of the Association he has impacted. Lovell has seen many new faces get their start here and has played a big part in shaping their careers and helping them excel.”

Lovell left the Association to continue the Kuykendall family tradition of raising Herefords in Texas.